Marketing
Plans
- Consult
with the physician and develop a marketing plan for the practice
- Set
short and long term marketing goals
- Design
marketing goals for the physician specialty, market place and work style
- Identify
the financial requirements and prepare a marketing budget
- Review
practice resources and gather demographic data for analysis
- Conduct
competitor analysis and set market share acquisition plan
- Determine
the present status of the practice
- Define
the practice mission statement
- Assess
the business opportunities
- Determine
the practice's strengths and weaknesses
- Evaluate
the competitive position in the market
- Conduct
market analysis and outline marketing strategies
- Select
the marketing strategies
- Review
the final written marketing plan with the physician emphasizing how to
implement it
- Determine
competitive fees for market environment
- Implement
patient satisfaction surveys
- Make
recommendations on how to improve referrals to the practice
- Establish
and implement strategic patient recall program
- Develop
patient information brochure
- Develop
patient relations policies
- Outline
policy for internal/external marketing to patients and other physicians
- Identify
primary, secondary, and tertiary patient concentration zip code areas
- Select
key performance indicators
- Prepare
"red flag" contingency plans
- Define
the role of the management team and key personnel
- Develop
the operational budget